I recently had the pleasure of discussing digitalization with our friends at Primaris Market Development and I wanted to share the discussion with you. In a nutshell, COVID-19 forced the economy to an almost 100% digital economy and the vast majority of businesses were not ready for such a fast transition. Interestingly, however, the economy was already heading in that direction – COVID just showed us a glimpse of what that futuristic economy looks like. As businesses, we must adapt to this digital economy if we are to not only survive but thrive; it is where our economy is going and we cannot afford to get left behind.
In this discussion, Chad Tongco of Primaris and I discuss digitalization, the importance of it, and some of the experiences we have had as we continue to digitalize our respective businesses. Although digitalization should be an organization-wide endeavor, Chad and I discuss the PARC framework specifically to help focus the discussion on the relevance to small businesses. Each business will have a slightly different path to digitalization but the PARC framework will help small businesses focus their digitalization efforts. I hope you find the discussion interesting and helpful as we all continue to adapt and thrive!
Click the image below to watch our full discussion.
Stay safe and stay blessed!
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